Visual Merchandising book

Mirror and soul of a point of sale

Giacoma-Caire Gianfranco

The book published by Creative Group, with 450 photographs and 112 illustrations, explains the aesthetic aspects of window displays and in-store visual.
It analyzes the psychological components, the customer reactions, the influence of colors on humans and the light to involve.
It gives information about how to use the materials, small practical steps for the sets, presents some case histories, finally includes a glossary of terms used.

Elinca has worked and managed the implementation of the lighting Chapter.

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